1. Categories
ActivaViva distinguishes between strictly necessary storage, analytics/statistics and personal recommendations. Analytics and personalization are disabled until you choose to enable them.
Cookies and local storage
This notice explains which cookies and similar storage technologies ActivaViva uses and how you can control them.
2. Privacy-choice cookie
The first-party cookie av_consent stores only your analytics and personalization choice and the consent version. It is necessary so we do not ask you on every page.
3. Analytics and statistics
If you consent to analytics, ActivaViva records events such as card impressions, clicks, searches, detail views and clicks to booking partners. A session identifier may be kept in session storage for funnel statistics. Self-hosted Matomo is also loaded only after analytics consent and remains configured without Matomo analytics cookies. Raw Smart Search text is not stored in the analytics database.
4. Personal recommendations
If you also consent to personalization, the first-party cookie av_vid stores a random pseudonymous visitor ID. The interest profile itself is stored on the ActivaViva server and can contain weighted interests such as activities, destinations and countries. It is used to rank more relevant experiences on later visits. The cookie does not contain your name or email address.
5. Withdrawal and deletion
You can reopen Cookie settings from the footer at any time. If personalization is withdrawn, ActivaViva deletes the visitor interest profile and removes the visitor ID from retained analytics events; aggregate anonymous statistics can remain.
6. Strictly necessary storage
ActivaViva may use necessary first-party storage for functions such as remembering a selected departure airport, protected administrator diagnostics and your privacy choice. The selected display currency is stored in session storage. Favorites and recently viewed experiences are stored only in this browser’s local storage.
7. No advertising or cross-site tracking
ActivaViva does not use advertising cookies and does not create cross-site advertising profiles. The analytics and personalization described here are first-party functions of ActivaViva.
8. External providers
When you follow an external booking link, the destination website may set its own cookies or similar technologies. Those are controlled by the external provider and governed by its own policies.
9. Browser controls
You can also delete or block cookies in your browser. Blocking strictly necessary storage may impair functions. Deleting ActivaViva cookies can cause the privacy choice to be requested again.
Stand / Last updated: 16 October 2026